As I am quickly approaching 200 episodes of the Train Smooth Podcast, I thought I would blog about how I create each podcast and the value it brings to me.
I like to keep things really simple and really cheap. Everything is based around my intent. My intent is truly good. I want to help others and pass on what I have learned and what I am currently learning.
Microphone: I have two microphones. one I purchased off eBay for around $100 called “Cad U1 usb microphone” and the other is the headphone/microphone that came with my Samsung Galaxy phone that I use when I can’t get an episode out and I need to record something from my phone.
Recording Program: I like to keep things simple and one of the things with my podcasts I didn’t want to do was edit each episode. In the past this would take a lot of my time so I just wanted to record and simply upload to the world. I use a simple “voice recorder” that is already on every computer. It is free and easy to use.
Podcast Host: I use Buzzsprout, they offer a free plan through to $24 a month plan. I personally am on the $18 a month (US dollars) for the Train Smooth podcast and the $12 a month for the Cycling Coach podcast.
For the Runner’s Coaching podcast, I use the free app service Anchor but only down side to this is at the end of each episode, Anchor places an ad. If this podcast is a success, I might look at moving this to Buzzprout.
“I ask for nothing from the listeners and I expect nothing from them”
In the beginning:
When I first started the Train Smooth podcast, I was only recording episodes from my phone and uploading them after each episode. At first I aimed to do three episodes a week.
- Being a question and answer show.
- I would choose a subject and talk about it.
- I would talk about my own training for the past week.
This quickly turned into me getting more questions than I thought I would have and within a month, my podcast went from three shows a week through to being seven days a week Q&A show.
One thing I have changed in the past year or so is I do business the way I react and behave to things. Personally I hate advertisement, I understand why marketers are waterboarding me with all different adverting but I tend to zone out. Even in podcasts I love to listen too, when an ad comes on, I find myself forwarding through.
I never use affiliate links as I feel they have become too sleazy and I wonder are they pushing the product because they truly believe in it or do they just want the commission.
I also tend to be turned off when I listen to a podcast and all they want to do is talk about their own products and services. I was sent an episode of a triathlon podcast a month ago as a friend through I would enjoy it. During this episode they mentioned their membership program over ten times within a 40 minute show. Never listened to another episode again.
I understand why podcasts have all these as the episodes they are creating a free but I simply zone out when it comes to “in your face” adverting so I can only assume everyone else dose the same.
This is why I don’t sell adverting, I don’t try and sell my own services, I don’t have affiliate links where I get a commission, I am not promoting sponsors, I am simply giving a service that I wish was around when I first got into triathlon. Remember in intent is good.
Since starting my podcast with the mentality of wanting nothing in return, many things have happened.
- Site traffic has increased significantly
- I receive a number of inquiries about my services
- I am creating real connections with people who have reached out from listening to the show.
- I receive regular thank you emails. Crikey the feeling I get when I receive a “thank you” email just out of nowhere is amazing.
- I get sponsorship inquiries.
Now I am only nine months into this and I am starting to see a swing with Train Smooth. I think one of the reasons the podcast is growing consistently is I ask for nothing from the listeners and I expect nothing from them.
Over the next year
I think podcasting is very much like endurance training. Consistency is key. I will keep building out the Train Smooth brand into something I wish I had access too for the first half a dozen years when I got into triathlon.
As for the other two podcasts, I will aim to release a new episode each week, monitor trends and make changes when needed.